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In the past, lifecycle marketing was mainly performed in person, but today it's mostly executed via digital channels. Lifecycle marketers need to see the entire customer journey. That means understanding customer psychology at each stage, the digital ecosystem, & marketing data. https://t.co/GDZAqpGB9u

7:04 PM - 7 Jan 19
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What takeaways do you have from your 2018 marketing campaigns? The lessons you learned last year will impac...

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Finding the right tools can require strenuous market research. We have done some heavy-lifting and put toge...

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