9 tools to measure the success of marketing campaigns

July 16, 2018

40% of marketers say proving the return on investment (ROI) of their marketing activities is their top marketing challenge. But no matter what size your business is, measurement is crucial to establishing how your marketing can help you reach your business goals. The good news is, there are plenty of free and paid online tools that can track your digital marketing–and by seeing what’s working and what’s not, you can make adjustments, create better key performance indicators (KPIs), and understand how to plan your next marketing campaign. To get started, here are nine tools you can use to nail your marketing efforts and measure your success. 

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