40% of marketers say proving the return on investment (ROI) of their marketing activities is their top marketing challenge. But no matter what size your business is, measurement is crucial to establishing how your marketing can help you reach your business goals. The good news is, there are plenty of free and paid online tools that can track your digital marketing–and by seeing what’s working and what’s not, you can make adjustments, create better key performance indicators (KPIs), and understand how to plan your next marketing campaign. To get started, here are nine tools you can use to nail your marketing efforts and measure your success.
7 tips for making better marketing decisions with data
These 7 tips will help you extract the most value from your data by making testing a priority, taking a pragmatic approach to collecting customer data, and knowing how to turn information into action.
Improve the impact of your ads with blended attribution
Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. Want help improving the impact of your ads? Read on!
Analyse your campaigns with the AdRoll Attribution Dashboard
In this blog post we'll show you how to analyse your campaigns in our Attribution dash so you can see how AdRoll campaigns work together and contribute to your customer’s path to convert. Read on!
Getting started with Google Analytics
Unsure how to combine your advertising platform with Google Analytics? We're here to make the process simple to follow and easy for marketers of all levels to understand.
Getting started with blended attribution
These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of taking into account views and clicks.
AdRoll's resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix the problems that are affecting them most.
4 steps to completely owning your marketing attribution
In the past, most businesses used a last-click attribution model to measure their campaigns. But what happens when your marketers aren't clicking on ads?
Attribution Checklist: 10 Things You Need to Do Now