Measure Your Impact
Guesswork is so 2002. If you want to know what’s working, and what clearly isn’t, you need to use the right tools to track and measure your online advertising activities. We’ve all the tools you need right here.
Quickly Get to the Conversion Trends that Matter with AdRoll Attribution
Unsure what metrics to use to understand the success of your online marketing campaigns? The AdRoll Dashboard compiles everything you need in one easy-to-use platform.
The metrics you'll need to effectively advertise online
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you'll need to effectively assess performance.
PODCAST: #DareToGrow Stories - Claudio Lugli & AdRoll
Welcome to the first of our #DareToGrow podcasts. At AdRoll, we help ambitious brands to grow, and this series will shine a light on some of our most ambitious customers.
9 tools to measure the success of marketing campaigns
No matter what size your business is, measurement is crucial if you want to be successful. Here are nine tools you can use now to help you to measure your success effectively.
7 tips for making better marketing decisions with data
These 7 tips will help you extract the most value from your data by making testing a priority, taking a pragmatic approach to collecting customer data, and knowing how to turn information into action.
Improve the impact of your ads with blended attribution
Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. Want help improving the impact of your ads? Read on!
Analyse your campaigns with the AdRoll Attribution Dashboard
In this blog post we'll show you how to analyse your campaigns in our Attribution dash so you can see how AdRoll campaigns work together and contribute to your customer’s path to convert. Read on!
Getting started with Google Analytics
Unsure how to combine your advertising platform with Google Analytics? We're here to make the process simple to follow and easy for marketers of all levels to understand.
Getting started with blended attribution
These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of taking into account views and clicks.
AdRoll's resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix the problems that are affecting them most.
4 steps to completely owning your marketing attribution
In the past, most businesses used a last-click attribution model to measure their campaigns. But what happens when your marketers aren't clicking on ads?
Attribution Checklist: 10 Things You Need to Do Now
In the age of data, it’s more important than ever to know what’s working and what isn’t before making big decisions about our businesses. We're here to help your attribution get up and running.