We're back with our weekly Monday Marketing Tip, this time from our Sr. Client Insight Analyst, Daniel Boeck. “When you get your hands on a new set of data, it’s tempting to dive in headfirst searching for insights — but be careful!
Before diving into a spreadsheet ask yourself:
- What question am I trying to answer?
- What do I _think_ the answer to my question is and why?
- Is the data trustworthy & sufficient to answer my questions?”