About the AuthorMore Content by Elliott Moore
16 interesting facts about AdRoll
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious comm...
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How incremental lift testing uncovers the truth behind your results
In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.
Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Measuring impact: The beginner's guide to incrementality
Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.
Expanding your 2019 video advertising strategy
Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
Best practices for running video ads
Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.
Chain reaction: How a bike brand increased conversions by 25%
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
How people are spending their money on Valentine’s Day
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA
HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.
The hottest ticket in town: How a nightclub increased ticket sales by 46%
Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.
Shape up your 2019 with these healthy campaign tips
Unsure how to capture new audiences of customers after the holiday slowdown? We've got the tips necessary to get your 2019 campaigns off to a roaring start.
Six secrets to level up your instagram advertising strategy
You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.
A cut above the rest: How a hair company increased their revenue by 50%
How one e-commerce website championed female empowerment to engage with their customer base and increase sales.
How a student housing company built a buzz in a new territory
Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.
Take your sales to the next level with cross-device campaigns
With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.
How to avoid brand fatigue in digital marketing
In order to effectively reach and convert your target customers you'll want to ensure that you're serving your ads to the right people at the right times.
The metrics you'll need to effectively advertise online
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you'll need to effectively assess performance.
How an explosive idea helped a gifting company increase revenue by 123% over the holidays
Boomf pivoted their business strategy after the dynamite success of the Boomf Bomb and have partnered with AdRoll to explode their revenue by 123%.
How an outdoor apparel brand crushed Cyber Monday sales