It’s that time of year again! The end of summer is on the horizon; meaning it’s time to start planning your holiday marketing campaigns.
Since it’s still summer, it’s easy to be complacent. The reality is that approximately 40% of consumers start holiday shopping before Halloween. So the earlier you start planning, the higher the likelihood of a successful campaign.
Here are 4 things you can do to get a headstart on your holiday plans:
1.Create a plan of action.
When preparing for any project, it’s important to start with a plan. The benefit to starting this early is that if you run into any problems or flaws, you will have enough time to solve them and avoid more in the future.
The most common problems that put the most risk on a project are: time slippage, scope creep, quality issues, and people problems.
2. Make tweaks to your go-to-market strategy.
There are many different types of strategies to use when it comes to introducing your offering and getting shoppers interested. A go-to-market strategy is extremely helpful when it comes to delivering the right product to the right audience. The GTM strategy is a plan that focuses on how to reach the right customers and gain an advantage in the market.
By creating a strategy early on, you will be able to avoid the stress of the holiday frenzy and not worry about getting overwhelmed.
3. Identify what resources you’ll need early.
Starting your campaign plans late could result in a limit of available resources—reducing your access to the resources or support that you’ll need. This is easily avoided by being prepared with a list. Starting early will give you enough time to make the right phone calls or shop around for your best options, without having to worry about rushing in order to make it before the upcoming deadline.
Maricel Rivera, from Comindware, recommends you,“Book or acquire the resources you will need before diving headfirst into the project… Booking resources ahead of time can also help you more easily manage your project’s budget.”
4. Create holiday specific ads, emails, and promotions.
By creating content early, you can run through any internal approval processes before the holiday rush and focus your attention on executing a successful campaign.
Ryan Pinkham, from Constant Contact, advises, “Telling your readers and fans about upcoming holiday promotions or giving them a sneak peek at new seasonal products is the best way to build holiday excitement and give them the exclusive content they want.” Sending emails to customers about new upcoming products for the holidays is a good way to get them to look forward to the holidays with you. By sending these emails, you have already gotten your customers to start planning their shopping list, starting with your products.
Putting out emails early—that give insight into future holiday deals and sales—could excite customers and prepare them for shopping for the holidays. Also, tailoring campaigns to specific types of customers, not only gives you more variety of ads to create, but also requires more time to make. Planning your campaign early gives you enough time to do this.
Now take these tips and tricks and work with us at AdRoll to get your holiday marketing campaign up and running smoothly. Good luck!
About the Author
Senior Account Manager, AdRollMore Content by Siobhan Connor