Anahid Basmajian

Anahid Basmajian // Head of Brand Marketing EMEA // AdRoll

  • Six secrets to managing your digital media spend on Instagram

    Six secrets to managing your digital media spend on Instagram

    You’ve done the research, read the stats, crunched the numbers, allocated the funds and now your Instagram budget is set. But if you’re not sure how to get the best return on your investment, read on!

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  • 16 Interesting Facts About AdRoll

    16 Interesting Facts About AdRoll

    Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform. Find out why here!

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  • Analyse your campaigns with the AdRoll Attribution Dashboard

    Analyse your campaigns with the AdRoll Attribution Dashboard

    In this blog post we'll show you how to analyse your campaigns in our Attribution dash so you can see how AdRoll campaigns work together and contribute to your customer’s path to convert. Read on!

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  • Improve the impact of your ads with blended attribution

    Improve the impact of your ads with blended attribution

    Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. Want help improving the impact of your ads? Read on!

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  • How AdRoll Attract can find the best customers for your business

    How AdRoll Attract can find the best customers for your business

    Want to make a great first impression and get new customers? AdRoll Attract could be just the thing you need. With AdRoll Attract you can serve ads to new audiences that act like your best customers.

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  • How to pick the right audiences to target

    How to pick the right audiences to target

    Want to learn how to create new audiences to target based on how visitors interact with your site? You've come to the right place.

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  • How to set up an effective campaign that gets results

    How to set up an effective campaign that gets results

    If you want to set up an effective campaign that gets results AdRoll is here to support you. Check out how you can make your campaign drive the results that you need today.

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  • How AdRoll’s powerful tech boosts campaign performance

    How AdRoll’s powerful tech boosts campaign performance

    Want to know more about AdRoll's powerful tech and how it can help you to boost your campaign performance? Our technology ensures performance by helping you consistently hit your goals. Find out more.

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  • An expert’s guide to leveraging your brand to fuel performance marketing

    An expert’s guide to leveraging your brand to fuel performance marketing

    Want some expert advice on how to leveraging your brand to fuel your marketing? We spoke with Jai Singh, growth and marketing VP at Peerspace, to get his view on what it takes to be a success.

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  • The psychology of colour

    The psychology of colour

    Site conversions can be tricky and to optimise your site to get the most from every visitors even the tiniest details matter. Check out how colour can affect how and why people convert.

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  • 7 tips for creating killer native ads

    7 tips for creating killer native ads

    Native ads are 25% more effective than site similar ads. Here are 7 techniques you can use to write better native ads for your business.

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  • Getting started with Google Analytics

    Getting started with Google Analytics

    Unsure how to combine your advertising platform with Google Analytics? We're here to make the process simple to follow and easy for marketers of all levels to understand.

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  • How Echo Club House Scored Dedicated Fans–And Keeps Them Engaged

    How Echo Club House Scored Dedicated Fans–And Keeps Them Engaged

    How clothing brand Echo Club House created high-performing e-commerce campaigns that convinced potential customers to actually convert.

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  • Attribution Checklist: 10 Things You Need to Do Now

    Attribution Checklist: 10 Things You Need to Do Now

    In the age of data, it’s more important than ever to know what’s working and what isn’t before making big decisions about our businesses. We're here to help your attribution get up and running.

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  • Getting started with blended attribution

    Getting started with blended attribution

    These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of taking into account views and clicks.

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  • 5 Reasons your email subscribers are not converting (and how to change that)

    5 Reasons your email subscribers are not converting (and how to change that)

    Getting your email list to actually convert online can be difficult. But we've discovered a few key ways to effectively engage with your customers directly in their inbox.

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  • Creative best practices for digital marketers

    Creative best practices for digital marketers

    What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.

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  • Keeping your brand on top

    Keeping your brand on top

    Visual hierarchy is the order of elements on a page, according to their importance. Learn how this and other design principles can strengthen your brand and business website.

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  • When it comes to ads, size matters

    When it comes to ads, size matters

    The larger the ad, the bigger the impact. Find out how digital ad sizes, can influence the reach of your marketing campaigns.

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  • 13 happy customers share their success stories

    13 happy customers share their success stories

    Want to know how AdRoll customers have benefited from using our platform? Download this free eBook to see how our customers have grown their businesses.

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