Attract New Customers

Customers are the lifeline to a successful business. But with limited resources, marketers need to get creative in order to reach new audiences. In this section, learn how to create campaigns that break the industry mould and drive additional value for your business.

  • How a student housing company built a buzz in a new territory

    How a student housing company built a buzz in a new territory

    Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.

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  • Take your sales to the next level with cross-device campaigns

    Take your sales to the next level with cross-device campaigns

    With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.

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  • How retargeting helped a pooch-loving brand fetch new customers on Instagram

    How retargeting helped a pooch-loving brand fetch new customers on Instagram

    A riff from Doug’s guitar led to an online following of over 250,000 people, a consistent ROI of over 3x, and a lifestyle brand that dog owners love.

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  • 9 Creative ways to drive conversions during the holidays

    9 Creative ways to drive conversions during the holidays

    Sometimes it's hard to understand which imagery or copy will convince your holiday shoppers to convert on your site. Use this guide and you'll be well on your way to driving more sales this season.

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  • Embrace Ambition and #DareToGrow

    Embrace Ambition and #DareToGrow

    Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.

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  • Tis’ the season: How TeePublic doubled revenue with one clever holiday campaign

    Tis’ the season: How TeePublic doubled revenue with one clever holiday campaign

    Adam Lasky is the director of marketing at TeePublic, an online marketplace where independent artists sell custom T-shirts and apparel. Find out how Adam doubled TeePublic's sales for the holidays!

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  • The Ultimate Holiday Marketing Calendar

    The Ultimate Holiday Marketing Calendar

    The holidays are no time to guess whether or not your marketing campaigns will drive sales. With our calendar, you can find the right times to reach your customers this holiday season.

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  • 7 Deadly Sins to Avoid in Your Holiday Marketing Campaigns

    7 Deadly Sins to Avoid in Your Holiday Marketing Campaigns

    Let’s take a look at 7 common mistakes small and medium-sized marketers make when planning out their marketing campaigns and how to overcome them.

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  • When it comes to ads, size matters

    When it comes to ads, size matters

    The larger the ad, the bigger the impact. Find out how digital ad sizes, can influence the reach of your marketing campaigns.

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  • How to pick the right audiences to target

    How to pick the right audiences to target

    Want to learn how to create new audiences to target based on how visitors interact with your site? You've come to the right place.

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  • How AdRoll Attract can find the best customers for your business

    How AdRoll Attract can find the best customers for your business

    Want to make a great first impression and get new customers? AdRoll Attract could be just the thing you need. With AdRoll Attract you can serve ads to new audiences that act like your best customers.

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  • Instagram: the social network you can't afford to ignore

    Instagram: the social network you can't afford to ignore

    Humans are capable of processing visual information 60,000 times faster than text. That’s why Instagram, the image-loving social media platform, can add value to your brand identity.

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  • The psychology of colour

    The psychology of colour

    Site conversions can be tricky and to optimise your site to get the most from every visitors even the tiniest details matter. Check out how colour can affect how and why people convert.

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  • 8 creative ways to attract new customers

    8 creative ways to attract new customers

    From content to social media, and everything in between, these are 8 ways for you to increase engagement with the customers you care about the most.

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  • Converting leads into paying customers with retargeting

    Converting leads into paying customers with retargeting

    Almost no digital marketing strategy is as effective as retargeting is when done right. We bring in expert, Ty Magnin, to reveal how he's used retargeting to scale performance and drive for success.

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  • Creative best practices for digital marketers

    Creative best practices for digital marketers

    What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.

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  • Four ways to boost your Facebook ad performance

    Four ways to boost your Facebook ad performance

    Facebook campaigns can effectively reach your target audiences – but if you need some tips, check out how to improve the performance of your ads.

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  • 13 happy customers share their success stories

    13 happy customers share their success stories

    Want to know how AdRoll customers have benefited from using our platform? Download this free eBook to see how our customers have grown their businesses.

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  • Email marketing that drives results

    Email marketing that drives results

    E-mail marketing can achieve a ROI of an impressive 122%—and that’s four times higher than any other marketing formats. Follow these 5 steps to build an effective email marketing strategy.

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