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Welcome to DaretoGrow.io, where you will find a mix of actionable tips, community resources, templates and inspiring stories to help you to build your brand, get new customers, and catapult your business to the next level.

  • Cracking the code of campaign goals & ad performance with attribution

    Cracking the code of campaign goals & ad performance with attribution

    Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.

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  • How incremental lift testing uncovers the truth behind your results

    How incremental lift testing uncovers the truth behind your results

    In this post, we give you an overview of incremental lift testing, break down different testing frameworks, and show how you can begin to measure the effectiveness of your ad campaigns.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part II)

    During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.

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  • Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    Why customer lifetime value matters: A discussion with AdRoll President, Scott Gifis (Part I)

    In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.

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  • Measuring impact: The beginner's guide to incrementality

    Measuring impact: The beginner's guide to incrementality

    Incrementality helps identify the channels and tactics that generate the most value. In this post, you'll learn the basics of this testing methodology & how it can positively impact your bottom line.

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  • Expanding your 2019 video advertising strategy

    Expanding your 2019 video advertising strategy

    Have video advertising campaigns already running but not seeing the performance you'd like? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.

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  • Best practices for running video ads

    Best practices for running video ads

    Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.

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  • Chain reaction: How a bike brand increased conversions by 25%

    Chain reaction: How a bike brand increased conversions by 25%

    Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.

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  • How people are spending their money on Valentine’s Day

    How people are spending their money on Valentine’s Day

    Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.

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  • Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x

    Getting the most bang for their marketing buck: How this digital agency increased their ROI by 3x

    With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.

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  • Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA

    Cashing in on digital marketing: How a home loan platform increased their leads and lowered their CPA

    HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.

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  • The hottest ticket in town: How a nightclub increased ticket sales by 46%

    The hottest ticket in town: How a nightclub increased ticket sales by 46%

    Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.

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  • Shape up your 2019 with these healthy campaign tips

    Shape up your 2019 with these healthy campaign tips

    Unsure how to capture new audiences of customers after the holiday slowdown? We've got the tips necessary to get your 2019 campaigns off to a roaring start.

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  • Six secrets to level up your instagram advertising strategy

    Six secrets to level up your instagram advertising strategy

    You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.

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  • A cut above the rest: How a hair company increased their revenue by 50%

    A cut above the rest: How a hair company increased their revenue by 50%

    How one e-commerce website championed female empowerment to engage with their customer base and increase sales.

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  • How a student housing company built a buzz in a new territory

    How a student housing company built a buzz in a new territory

    Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.

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  • Take your sales to the next level with cross-device campaigns

    Take your sales to the next level with cross-device campaigns

    With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.

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  • How to avoid brand fatigue in digital marketing

    How to avoid brand fatigue in digital marketing

    In order to effectively reach and convert your target customers you'll want to ensure that you're serving your ads to the right people at the right times.

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  • The metrics you'll need to effectively advertise online

    The metrics you'll need to effectively advertise online

    Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you'll need to effectively assess performance.

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  • How an explosive idea helped a gifting company increase revenue by 123% over the holidays

    How an explosive idea helped a gifting company increase revenue by 123% over the holidays

    Boomf pivoted their business strategy after the dynamite success of the Boomf Bomb and have partnered with AdRoll to explode their revenue by 123%.

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